The Lean User Experience (UX) Boot Camp

In today’s competitive marketplace, where the competition is “only a click away,” you need to provide your prospects and customers with superior user experience (UX). That’s why we offer this Lean UX course: to help companies develop products that emotionally resonate with consumers, generate conversions and maximize lifetime value all through the lens of the Lean methodology.  By combining Lean and UX, you will learn how to rapidly evolve your design and use real-world data to create a powerful connection with your users.

Retail Price: $1,295.00

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About This Course

Learn how to take your UX to the next level by blending Lean methodologies with developing and testing your UX designs.

In today’s competitive marketplace, where the competition is “only a click away,” you need to provide your prospects and customers with superior user experience (UX).

That’s why we offer this Lean UX course:  to help companies develop products that emotionally resonate with consumers, generate conversions and maximize lifetime value all through the lens of the Lean methodology.  By combining Lean and UX, you will learn how to rapidly evolve your design and use real-world data to create a powerful connection with your users. 

Course Objectives

  • Quickly build and test strategic UX scenarios
  • Use Design Thinking to optimize for conversions
  • Create productive cross-functional Lean UX teams
  • Run data-driven UX experiments that build a superior customer experience
  • Leverage the principles of Agile software development to generate a “learning” Lean user experience department
  • Develop prototypes to test and rapidly improve your UX ideas
  • Build a scalable UX development process
  • Apply the ideas behind the Lean Startup to build your user base and profitability
  • Employ a technology stack to manage your UX prototypes and tests
  • Analyze user engagement behavior to improve your designs, Understand and design for your “ideal” customers through personas, and Reduce UX development costs

Course Audience

This lean UX course will give you the knowledge and tools needed to become a more effective UX designer, product manager and marketer.

This course is beneficial for anyone who is involved in the UX process and journey, including:

  • UX designers
  • UX Architects
  • Web designers/architects
  • Web developers
  • Web masters
  • Information architects
  • Chief experience officers
  • Experience architects
  • Graphic designers
  • Interaction designers
  • Creative directors and managers
  • User advocates
  • Content strategists
  • Account managers
  • Marketing managers and specialists
  • Business analysts
  • Business systems analyst
  • Programmer/developer
  • Scrum team member

 


Course Outline

Introduction

Overview And Definition

History

  • Agile Development
  • Design Thinking
  • Lean Startup Movement
  • Lean UX Manifesto

Traditional vs. Lean UX

 

What Is Lean UX?

  • Definition
  • The Five Planes Of UX
  • Design Thinking
    • Empathize
    • Define
    • Ideate
    • Prototype
    • Test

  • LAB: Design Thinking Exercise

  • Alignment Of Goals And Technology
    • Business
    • User

Why Lean UX?

  • Fast Development
  • Feedback From Stakeholders Early And Often
  • Fewer Deliverables
  • Focus On Real Experience
  • Short, Iterative, Low Fidelity Cycles
  • Virtuous Feedback Loop

Who Is Using Lean UX?

  • Verticals
  • Case Study 1
  • Case Study 2

Lean UX Principles

  • Lean UX Manifesto
  • Small Batch Sizes
  • Continuous Deployment
  • Customer Input
  • Frequent Communication
  • Learn and Improve
    • Fail Forward
  • Low Fidelity Models
    • Wireframing
    • Rapid Prototyping
  • Problem Statement Over Requirements
  • Short Iterations
  • Teams
    • Cross-Functional
    • Co-Location

Key Lean UX Artifacts

  • Information Radiators
  • Personas
  • Problem Statement
  • Prototypes And Sketches
  • Sitemaps
  • Style Guides
  • Usability Tests
  • Wireframes
  • Workflows

Lean UX Process

  • Concept
  • Personas

  • LAB: Create A Persona

  • Assumptions
  • Problem Statement
  • Hypothesis
  • Goals
  • Prototype
    • Low Fidelity
    • High Fidelity

  • LAB: Create An MVP Sketch

  • Internal Stakeholder Feedback
  • Iterate
  • External Stakeholder Feedback
    • KPIs And Success Metrics
    • Source Candidates
    • Test
      1. Interview
      2. A/B
      3. Usability

  • LAB: Perform A User Interview

  • Compile Data
  • Analyze
  • Iterate And Improve

 

Tools And Software

  • Axure
  • Balsamiq Mockups
  • Google AdWords
  • Google Analytics
  • GoToMeeting
  • Optimizely
  • Paper Sketch
  • PowerPoint
  • Screen Capture
  • Silverback App
  • Visual Website Optimizer
  • Webcam
  • Whiteboard
  • Wireframes

Next Steps On Your Lean UX Journey

  • Develop Your Team
  • Define A Problem Statement
  • Build A Prototype
  • Test And Iterate
  • Continue Your Education


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