Search Advertising - Advanced Google AdWords Training & Certification (ADSEARCH)

Search advertising is a dynamic medium that moves at an extremely fast pace. There are a multitude of updates, increasing competition, and constant maneuvering to achieve maximum results. The Google Search Advertising Advanced Exam certification is the last step to becoming an individually qualified AdWords professional. This certification designates you as an expert in Google AdWords, and lets your company and clients know that you have a deep understanding of the intricacies of the Google AdWords tool. This intensive preparation workshop will not only help you pass the Google Search Advertising Advanced Exam, it will give you even more insights about how to create, run and optimize successful search campaigns.

Retail Price: $995.00

Next Date: Request Date

Course Days: 1


Request a Date

Request Custom Course


About this Course

Search advertising is a dynamic medium that moves at an extremely fast pace. There are a multitude of updates, increasing competition, and constant maneuvering to achieve maximum results. 

The Google Search Advertising Advanced Exam certification is the last step to becoming an individually qualified AdWords professional. This certification designates you as an expert in Google AdWords, and lets your company and clients know that you have a deep understanding of the intricacies of the Google AdWords tool. This intensive preparation workshop will not only help you pass the Google Search Advertising Advanced Exam, it will give you even more insights about how to create, run and optimize successful search campaigns.

Audience Profile

Primary audience for this course are:

  • Marketing specialists
  • Marketing managers
  • Marketing directors
  • Digital and online marketing professionals
  • Communication specialists
  • Agency professionals
  • Business owners

Also anyone who wants to be an expert about Google Search Advertising and who wants to earn the Google Adwords Certified Individual designation.

At Course Completion

Upon course completion, students will be able to:

  • Master budgets and bidding
  • Optimize performance across multiple accounts and campaigns
  • Understand how quality score works
  • Be able to create and manage search campaigns
  • Drive better results with account optimization skills
  • Track performance, measure performance and profitability, and identify areas of growth
  • The importance and effectiveness of negative keywords
  • Select keywords and use different matching types
  • Use AdWords tools, including AdWords Editor and AdWords Reporting
  • Take and pass the Google Search Advertising Exam

Prequisites

Students must have already passed the Google Advertising Fundamentals Exam and work in AdWords on a consistent basis.

*Delivered by ASPE, ICAgile Member Organization


Course Outline

I. Account/Campaign Set up & Best Practices

  • Campaigns set up & options
  • Ad copy creation
  • Keyword selection and matching options

II. Optimizing and measuring

  • Bidding strategy
  • Quality Score
  • Conversion tracking
  • Reporting

III. Advanced Features

  • Setting up mobile campaigns
  • Setting up remarketing

IV. Search Advanced Exam review and Q&A

V. Take the Google Search Advertising Exam

Who should attend

Anyone who wants to be an expert about Google Search Advertising and who wants to earn the Google Adwords Certified Individual designation. This includes:

  • Marketing specialists
  • Marketing managers
  • Marketing directors
  • Digital and online marketing professionals
  • Communication specialists
  • Agency professionals
  • Business owners

 



Sorry!!!!, it looks like we haven’t updated our dates for the class you selected. There’s a quick way to find out, contact us at 502.265.3057 or email info@training4it.com


Request a Date