Salesforce: Managing the Commerce Cloud Storefront (CCM-101)
This course teaches merchants and marketers how to manage catalogs, content, products, and promotions for a Commerce Cloud storefront using the Commerce Cloud Business Manager.
Skills Gained
- Manage catalogs, categories, products, pricing, inventory, and
- recommendations.
- Manage search results, sorting rules, search refinements.
- Leverage analytics.
- Use coupons, source codes, and customer groups in promotions and
- campaigns.
- Manage product images.
Who Can Benefit
Merchants Marketers Content Managers
Prerequisites
- Course: GEN001: Salesforce B2C Commerce Overview
- Course: GEN900: Introduction to the Commerce Cloud Business Manager
Course Outline
Salesforce B2C Commerce Review
- Key Concept Review
Catalogs and Categories
- Configuring Catalog-Level Image Management Settings
- Configuring Catalog-Level Product Attribute Settings
- Category Overview
- Creating a Category
- Sorting Categories
- Editing Category Configuration
- Copying a Category
- Moving a Category
- Adding a Banner to a Category
Products
- Searching for Products
- Creating a Product
- Using the Storefront Toolkit to View Product Information
- Assigning Multiple Products to a Category
- Copying Products
- Managing Product Attributes
- Managing Variation Masters and Variation Products
- Using Price Books to Manage Prices
- Inventory Settings & Management
- Using Product Sets
- Product Bundles
Recommendations
Improving Search Results
- Manage Search Indexes
- Configuring Searchable Attributes
- Managing Synonyms and Hypernyms
- Using the Storefront Toolkit to View Search Information
- Managing Search Suggestions
- Managing Common Phrases
- Managing Stop Words
- Managing the Exclusion of Category Names
- Search Query Processing
- Managing Search Redirects
Sorting Rules
- Manually Changing the Order of Products in a Category
- Using Search Placement or Search Rank to Change
- Product Order in a Category
- Applying a Rule with Dynamic Attributes to Change
- Product Order in a Category
- Inserting the Rule
- Automatically Change the Search Result Order
- Storefront Sorting Options Menu
Search Refinements
- Configuring Search Refinements for a Site and a Category
- Using Buckets
Qualifiers
- Managing Coupons
- Creating Coupons
- Using Source Code Groups
- Creating a Source Code Group
- Customer Groups
- Using Static Customer Groups
- Using Dynamic Customer Groups
Campaigns
- Creating a Campaign
- Creating Experiences
Promotions
- Creating a Promotion
- Promotion Rules
- Promotion Visualizations
- Inclusions and Exclusions
- Global Exclusions
Refining Campaigns
- Marketing Your Campaign
- Stacking Rules
Sorry! It looks like we haven’t updated our dates for the class you selected yet. There’s a quick way to find out. Contact us at 502.265.3057 or email info@training4it.com
Request a Date