Mastering Google Analytics (ANALYTICS)
About this Course
Using Google Analytics is like understanding a visitor's journey through your website. You can apply measurement, collection and analysis of data to determine the key drivers of your traffic and to optimize your site's performance. Using the efficient yet comprehensive insights and tracking tools Google provides can be one of the most effective keys to truly maximizing your presence, engagement, conversions and user experience. Since real experience and practice is the main enabler of proficiency with Google Analytics, we make sure you have the opportunity to set up a profile, add a filter, analyze trends, segment your data, understand where traffic originates (and why) and discuss the impact of your data as it pertains to your own website(s). All attendees will leave class ready to implement Google Analytics back at their own workplace.
In addition to mastering the skills of Google Analytics, students will be able to take and pass the Google Analytics Individual Qualification exam. Passing this exam makes you certified in Google Analytics and shows your company and clients that you are truly an expert using the Google Analytics tool.
Audience Profile
Primary audience for this course are:
- Marketing professionals and business owners with minimal experience using Google Analytics are ideal candidates to take this course.
At Course Completion
Upon course completion, students will be able to:
- Incorporate Google Analytics into your current marketing efforts
- Analyze trends
- Measure conversions
- Calculate revenue and ROI
- Understand data points and their impact on your business
- Interpret visitor behavior to your website
- Identify various segments visiting your website
- Research keywords that visitors are using to find your site
- Evaluate shopping cart behavior
- Quantify the success of your campaigns
Prequisites
There are no prerequisites for this training, but you should have some familiarity with basic online marketing concepts (PPC, SEO, email) so you can apply them to your real-world situation in class.
*Delivered by ASPE, ICAgile Member Organization
Course Outline
I. Overview
- How Google Analytics Works **
- Basic Account Configuration
- Setting up / Installing tracking code
- Account Access / User Levels
II. Data/UI Introduction
- Review of Key Metrics **
- Bounce Rates, PageViews, etc.
- Acronyms
- Data (Dashboard) Review
- Customization
- Date Ranges
- Navigation / Menu Review
- Graph features
- Annotations
- Types
III. Profiles and Filters
- Setting up Profiles **
- Applying Filters **
- Predefined
- Custom
- Regular Expressions
LAB: Set up a profile and one filter
IV. Visitors Overview
- Demographics
- Location
- Language
- New vs. Returning
- Technology
- Social Engagement
- Mobile
V. Analyzing data
- Segmenting **
- Trends
- Calculating
LAB: Set up a graph using two different types of segments
VI. Measuring Conversions
- Defining the Various Types
- Setting up Goals
- Funnels
- Uses of Funnels
- Multi-channel Funnels **
- E-Commerce Data
- Set up
- Measuring
LAB: Set up a goal
VII. Measuring Content
- Landing Pages vs. Pages vs. Exit Pages
- Navigational Summary
- Page Values
- Event Tracking **
- Site Search
- Site Speed
- Google AdSense
LAB: Evaluate pages performing well versus those that are not performing well
VIII. Referring & Direct Traffic
- How are they arriving?
- What are they doing?
- Social Media impact
- Facebook/Twitter traffic
IX. Search Engines
- Paid vs. Non-Paid
- Paid Search
- Organic Search
- Linking to Webmaster Tools
- Search Engine Optimization Data
- Keywords
- Differentiating
LAB: Filter keywords and sort by goals
X. Campaigns
- Google AdWords **
- Linking to Analytics
- Non-Adwords Campaigns
- Tracking using URL Builder
- Analyzing email and Display Campaigns
LAB: Determine how much traffic by campaign source, medium and content
XI. Sharing the Data
- Scheduling Reports **
- Downloading Reports
- Custom Reporting
- Goal Reporting
- Intelligence **
- Automatic
- Custom
LAB: Create custom reports for profiles and users
XII. Analytics Certification Review
- Certification Requirements
- The Test
- Maintaining Certification
- Review, Preparation, Q&A
LAB: Prepare for Analytics exam with sample test questions
XIII. Take the Google Analytics Individual Qualification Exam in Class
** signifies test material with special emphasis
Sorry! It looks like we haven’t updated our dates for the class you selected yet. There’s a quick way to find out. Contact us at 502.265.3057 or email info@training4it.com
Request a Date