Google Display Advertising - Advanced AdWords Training & Certification (ADDISPLAY)

The Google Display Advertising Advanced Exam certification is the last step to becoming an individually qualified AdWords professional. This certification designates you as an expert in Google AdWords, and lets your company and clients know that you have a deep understanding of the intricacies of the Google AdWords tool. This intensive preparation workshop will not only help you pass the Google Display Advertising Advanced Exam, it will give you even more insights about how to create, run and optimize successful display ad campaigns. Display advertising is generally looked upon as an alternative means of advertising alongside traditional pay per click campaigns. However, it can be a clever way of advertising given the various forms of delivering the ads, to include text, graphics, audio, animation and video and the reach in which the method can deliver.

Retail Price: $995.00

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About this Course

The Google Display Advertising Advanced Exam certification is the last step to becoming an individually qualified AdWords professional. This certification designates you as an expert in Google AdWords, and lets your company and clients know that you have a deep understanding of the intricacies of the Google AdWords tool.

This intensive preparation workshop will not only help you pass the Google Display Advertising Advanced Exam, it will give you even more insights about how to create, run and optimize successful display ad campaigns.

Display advertising is generally looked upon as an alternative means of advertising alongside traditional pay per click campaigns. However, it can be a clever way of advertising given the various forms of delivering the ads, to include text, graphics, audio, animation and video and the reach in which the method can deliver.

Audience Profile

Primary audience fcr this course are:

  • Marketing specialists
  • Marketing managers
  • Marketing directors
  • Digital and online marketing professionals
  • Communication specialists
  • Agency professionals
  • Business owners

Also anyone who wants to be an expert about the Google Display Network and who wants to earn the Google Adwords Certified Individual designation.

At Course Completion

Upon course completion, students will be able to:

  • Gain knowledge to incorporate display advertising into your current SEM efforts
  • Master Google's display ad builder
  • Understand how display advertising works
  • Create and manage display campaigns
  • Gain account optimization skills to drive better results
  • Track and report on performance, effectiveness, and return on investment
  • Understand how remarketing works alongside display advertising
  • Choose and understand the various ad formats
  • How to use appropriate bid strategy for Google Display Network and YouTube auction based campaigns
  • How to use Display Ad Builder to create effective display ads and video ads

Prequisities

Students must have already passed the Google Advertising Fundamentals Exam and work in AdWords on a consistent basis.

*Delivered by ASPE, ICAgile Member Organization

 


Course Outline

I. Display ads on Google Display Network

  • Display campaigns set up
  • Ads creation
  • Measure performance
  • Optimize and refine

II. Display ads on YouTube

  • YouTube campaigns set up
  • Ads creation
  • Measure performance
  • Optimize and refine

III. Display and video ads on mobile devices

IV. Display Advanced Exam review and Q&A

V. Take the advanced Google Display Advertising Exam

 

 



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