M365 Copilot for Executives: Innovating Marketing Strategies

This course, "M365 Copilot for Executives: Innovating Marketing Strategies," is specifically designed for marketing leaders. It provides the essential knowledge to leverage M365 Copilot, transforming your approach to content creation, campaign analysis, and overall marketing strategy through AI-powered insights.

Retail Price: $675.00

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Course Days: 1


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Objectives
Copilot for Executives Innovating Marketing Strategies Course Objectives
• Understand how M365 Copilot can transform marketing processes.
• Master effective prompting techniques for content creation and strategy formulation.
• Explore marketing-specific applications of Copilot in campaign management, analytics, and customer insights.
• Implement Copilot seamlessly into marketing workflows for optimized performance.
• Learn best practices for using AI tools ethically and effectively in marketing.

Target Audience
• Digital Marketing Strategist
• Content Strategist


Course Outline

1) Introduction to M365 Copilot
• Overview of Copilot’s capabilities tailored for marketing

2) Copilot in Microsoft 365 Apps Marketing Use Cases
• Enhancing customer engagement, content creation, and data analysis through Copilot

3) Effective Prompting Techniques
• Crafting prompts for market research, campaign ideas, and content optimization

4) MarketingSpecific Use Cases
• Applying Copilot for personalized marketing, trend analysis, and performance tracking

5) Setup and Readiness for M365 Copilot
• Preparing your marketing team for Copilot integration, focusing on creativity and analytics

6) Conclusion and Best Practices
• Ethical AI use, maintaining brand voice, and ensuring data privacy 



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