M365 Copilot for Executives: Innovating Marketing Strategies
Objectives
Copilot for Executives Innovating Marketing Strategies Course Objectives
• Understand how M365 Copilot can transform marketing processes.
• Master effective prompting techniques for content creation and strategy formulation.
• Explore marketing-specific applications of Copilot in campaign management, analytics, and customer insights.
• Implement Copilot seamlessly into marketing workflows for optimized performance.
• Learn best practices for using AI tools ethically and effectively in marketing.
Target Audience
• Digital Marketing Strategist
• Content Strategist
Course Outline
1) Introduction to M365 Copilot
• Overview of Copilot’s capabilities tailored for marketing
2) Copilot in Microsoft 365 Apps Marketing Use Cases
• Enhancing customer engagement, content creation, and data analysis through Copilot
3) Effective Prompting Techniques
• Crafting prompts for market research, campaign ideas, and content optimization
4) MarketingSpecific Use Cases
• Applying Copilot for personalized marketing, trend analysis, and performance tracking
5) Setup and Readiness for M365 Copilot
• Preparing your marketing team for Copilot integration, focusing on creativity and analytics
6) Conclusion and Best Practices
• Ethical AI use, maintaining brand voice, and ensuring data privacy
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